Shoes and Comfort
are in our DNA

Fashion-forward design & Scientific podiatric support

Revolutionise comfort
footwear

Crafting beautiful women’s shoes that
accommodate common foot concerns.

Shoes and Comfort are in our DNA

Fashion-forward design & Scientific podiatric support

Welcome to The ShoeCo!

Since 2004, we’ve been doing shoes in a way that most people said couldn’t be done: curating a range that is genuinely comfortable, and genuinely beautiful, no compromise in between.

That obsession has grown into real expertise in fit, support and what actually works for real feet. We’ve earned it the hard way, by fitting tens of thousands of feet and listening, every single day, to real women tell us exactly what they need and what they love.

BIG SAVINGS! Gorgeous styles. Comfort you’ll love. UP TO 75% OFF

*Offer valid both in stores and online. SHOP NOW!

We Are Here For You

WHY CHOOSE COMFORT & FOOT CARE?

When you choose comfort, you choose your well-being. You have just one pair of feet, and they ground you, in every sense of the word. So why not take care of them, and while at it, you end up helping to take care of every joint along your skeletal structure too. The real question (and we know this because we are women), is whether comfort looks bad.

Dare we say it, not at The ShoeCo! While we may not be able to offer the fashion runway’s most avant garde looks in the highest heels, we assure you that we take our quest to combine comfort and fashion very seriously! The brands that make the cut to our stable are carefully considered for the features, benefits and aesthetics they bring to the collection. We do the homework, so you don’t have to.

WHAT MAKES THE SHOECO SPECIAL?

There’s more to us than being Singapore’s first independent shoe specialist in comfort.

We understand fit and feet. Wide feet, bunions, heel pain, collapsed arches, narrow ankles, long toes, hammertoes … we have seen them all in well over 20 years. While we know our products, we also work hard to understand you, what you want, and what you need.

Having shoes that are endorsed by podiatrists is one of our strengths. But that’s not all. We curate shoes you would actually want to wear. Our founder, Joanna, was just 30 when The ShoeCo was founded. As a young mum, it was important to her to both look and feel beautiful.

As part of her vision, the delicate balance of function and fashion will always be part of The ShoeCo’s DNA. From sneakers to dress casuals to heels, we aim to give you beautiful and comfortable options at every turn!

I HAVE CUSTOMISED ORTHOTICS. CAN YOU HELP?

A resounding yes! We have been fitting customised insoles for well over 20 years. In fact, being able to help women who have customised orthotics find footwear solutions has been our goal since the get go.

We will be honest - not every insole fits the same. We understand the limitations and frustrations of trying to find the right shoes that fit your orthotics. Fitting them in a pair of sports shoes is probably easy. But we know that options beyond athletic shoes is a fundamental need for women! This is why we take our range of shoes and our choice of brands very seriously. We don’t just want your orthotics to fit. We want them to fit in shoes that match your lifestyle. Take heart! The ShoeCo has and will always prioritise the need for great orthotic-friendly shoes!

If you have customised orthotics, The ShoeCo is your go-to specialist shoe fitter, no matter your lifestyle!